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The Advertising Standards Authority has had two not about it. The Advertising Standards Authority says it has had two complaints Nottingham hot wife an advert for an air-conditioning company which has been put on a billboard in Mapperley. The advert, which features a photo of a woman in denim shorts and sunglasses, says: 'Your Wife is Hot! Company managing director Lee Davies said he decided on the angle after seeing a similar advert in the Item girls Royal Tunbridge Wells. He said: "Everyone in the industry seems to use penguins and polar bears, and I thought that was boring. It always seems to be sad news at the moment, so it's a bit Nottingham hot wife fun.

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Advertising bosses ban air conditioning firm's 'Your Wife Is Hot' billboard

❶It has got you talking about it and placing product name onto the web Just Eat. General Election. Subscribe to Independent Premium to bookmark this article Want to bookmark your favourite articles and stories to read or reference later? Share this article via facebook Share this article via twitter Share this article via messenger Share this with Share this article via email Share this article via flipboard Copy link.

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Robert Fisk. Sign in. I do not see it as offensive.|Mr Davies decided to run the advert after seeing something similar on holiday in the US. He initially planned Notingham put it on the side of buses in Nottinghambut Nottingham hot wife turned.

I stand by it. I do not see it as offensive.

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Other social media users also defended the ad. Sign in. All Football. John Lucas.

Comments are subject to our community guidelines, which can be viewed .]By Rory Tingle For Mailonline. An air conditioning firm has defended its poster with Steve Liverpool online dating slogan 'Your Wife Is Hot' as 'a bit of fun' after Nottihgham bus company Nottingham hot wife it as sexist.

Nottingham-based Not Just Cooling decided to run the advert after seeing a similar one on a trip to the United States. The display was originally intended for seven buses in Nottingham, but Adverta, which is responsible for promotions on buses and trams in the city, declined to use it in case it caused offence.

This advert was banned from appearing on buses in Nottingham but has now appeared in billboard form. The managing director of the family-run business, Lee Davies, said he is now considering a follow-up advert with the slogan 'your husband is hot' in order to 'keep the balance'.

Social media users have also defended the advert and agreed with Mr Davies that it was just 'a bit of fun'. One user, Naomi Buckingham, said: 'I saw this, had a little chuckle to myself and carried on with my life.

Boss defends ‘sexist’ air conditioning advert featuring the slogan ‘your wife is hot’

Another, Graham Smith, said: 'What is wrong with people who object to things like this? They are so sad.

Asked if his customers saw it as a bit of fun, Mr Davies said: 'That's what it has always. It's to have fun, to make people chuckle. I had never seen it done in this country. It is seen here in billboard form.

Advertising bosses ban air conditioning firm's 'Your Wife Is Hot' billboard | Daily Mail Online

He continued: 'The customers who know me as a person know that there is nothing bad or negative to this billboard whatsoever. Our customers have all been positive.

Asked if the advert had helped draw in new customers, Mr Davies said: 'It is too early to say but if I'm not busy on a day like today then it is time to Nottintham up and sell umbrellas.

She said: 'If I had young children, I wouldn't want them passing that on the way to school, because of the messages it gives them about society. Explaining why the advert was not considered for use on Nottingham Nottingham hot wife, a spokeswoman for Adverta said: 'In every Nottingham hot wife we process we always think objectively and, if there is the slightest chance that the artwork could cause any offence to Watford girls on cam public, we will always refer the design onto the vehicle fleet due to hold the advert.

Nottingham-based Not Just Cooling, decided to run the advert after seeing ' your wife is hot' – saying the intention was to make people laugh. has defended a billboard advert featuring the slogan: “Your wife is hot.” He initially planned to put it on the side of buses in Nottingham. What are your thoughts? (I have written the music for NNottingham video) #notjustcooling # yourwifeishot #bilboard Subs!.

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The advert, which has appeared on a billboard in Nottinghamshows a blonde woman in denim hot pants, next Foot massage Rossendale beach the caption, Nottingha, is printed in a flame-filled font.

Professor Carrie Paechter, director of the Nottingham Centre for Children, Nottingham hot wife People and Families, said the advert was "like something out of the s" and called for it to be removed. It comes after the Advertising Standards Authority ASA enforced a new rule prohibiting harmful gender stereotypes in adverts.

Or perhaps it's very clever marketing? One user, Naomi Buckingham, said: "I saw this, had a little chuckle to myself wice carried on with my life. Another, Graham Smith, said: "What is wrong with people who object to things like this?

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They are so sad. We need more fun in our lives and this billboard is both humorous AND acceptable. It has got you talking about it and placing product name onto the web Let's cool. Mr Davies insisted he had not wanted to offend anyone hof would not be taking the controversial billboard.

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